GOODNESS
VICTOR

A music business executive with 9+ years of experience within the music, tech and digital transformation industries. Proven track record of managing artist, songwriter and publishing industry relationships globally. Passionate about developing creative campaigns and building strong innovative business opportunities.

Experience

Spotify 
Music Partnerships (Songwriter and Publishing), Associate Manager (EMEA/International)

2021—present

Developing and growing Spotify's partnerships with songwriters, producers, publishers, and industry bodies across global markets, including the UK and Ireland, Sub-Saharan Africa, Europe (France & Benelux, Nordics, SEE), and India.

Developing creative campaigns and product tools for Spotify to provide to publishing companies and songwriters. Identifying, analyzing, and executing business strategies to drive growth for various aspects of Spotify's publishing program.

Delivering world-class songwriter-focused opportunities, such as publishing masterclasses, production workshops, and songwriting camps.

Engaging and advocating for Spotify's interests with key stakeholders in the music industry by educating songwriters, publishers, societies, and the broader publishing community about Spotify's value proposition and initiatives.

Communicating effectively with internal stakeholders on behalf of songwriters, publishers, societies, and other industry bodies to maximize the value and performance of these partnerships.

Advocating for the interests of songwriters, publishers, societies, and other industry bodies by effectively communicating with internal stakeholders to ensure our partnerships are optimized for value and performance.

Collaborating cross-functionally with different internal teams, such as Artist & Label Partnerships, Editorial, Marketing, R&D, Licensing, and Legal.

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Decca Records, Universal Music Group
A&R 
2019—2021

Scouted new talent by attending gigs and festivals, and through extensive online research. Maintained long-lasting relationships with artist teams, facilitating virtual meetings globally between artists and the label. Reported weekly on new music releases and key trends, and analysed data from Instrumental to provide feedback to the Head of A&R and senior A&R Managers within the wider team.

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The Bio Agency
Digital Designer
2017—2020

Created new digital business opportunities, increased customer experience by applying design thinking principles to existing products, and prioritising features to be included in the final product based on client feedback. Collaborated with an off-shore engineering team based in Hyderabad, India.

Clients include: Hogan Lovells, Regus and Refinitiv.

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AKQA London
Junior Designer
2017

Created new digital products and services. Pitched new product ideas to senior-level stakeholders and C-level executives. Key project: Designing and prototyping of a client portal aimed at improving Wealth Managers' soft skills in building client relationships.

Clients include: Coutts Bank, Virgin Atlantic and Amazon.

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Fjord, Design & Innovation Consultancy (part of Accenture Song) 
Design Intern
2015

Designed solutions for client-led projects, using market research, user-centric design, and conceptual ideation.

Clients include: AstraZeneca and ITV.